'Phygital' = Physical + Digital. This is a cashier-less store. You take a product, scan its QR code on your phone, it goes to your app cart. Payment is automatic on exit (like Amazon Go). The lobby here is a welcome zone with a huge screen showing products of the day and a reception desk not for payment but for help desk (app assistance, returns). This is frictionless experience without queues.
Cashier-Free Technology
On entry, you scan an entry QR code (or use Face ID). Cameras and weight sensors track what you take from shelves. On exit — automatic card charge. No cashiers. The reception desk is only for edge cases: if the system erred or you need consultation. This is tech retail without friction.
Online-Offline Sync
Unified Cart
In the morning you added items to cart on the website. In the afternoon you entered the physical store — that cart is already there on your smartphone. You can add offline items or remove unnecessary ones. Payment is unified. Home delivery or instant pickup. This is omnichannel without borders.