We tend to think the 'cloud' is weightless. But a 2026 data center is a fortress of concrete and copper. The lobby here functions as a checkpoint and a showcase simultaneously. We explore 'Data Brutalism': exposed cables, transparent lit raised floors, and freezing AC temperatures. The reception resembles a nuclear launch console — strict, protected, and awe-inspiring.
Server as Art Object
To show the client what they pay for, we make the wall behind the reception transparent (armored glass). Behind it, the 'hot aisle' with blinking server lights is visible. This is the building's heart. The reception desk is made of perforated metal panels mimicking server cabinet design, creating visual unity.
Infrastructure Design
Cable Beauty
Instead of paintings, walls feature perfectly laid fiber optic bundles (cable management as art). We use color-coded cooling pipes (blue/red) as decorative ceiling elements. The lobby floor is often transparent glass, revealing data highways below. It gives the sensation of standing on a stream of information.